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Nadia Bonilla Gross

Nadia Gross is a multifaceted professional whose talents span across marketing, media design, and photography. By day, she leverages her Bachelor of Science Degree in Media Design, with a concentration in photography, to create impactful marketing materials. Nadia's creative prowess has significantly contributed to the success of the Wilmington Library, earning them prestigious accolades such as the 2022 National Medal for Museum and Library Service, and the 2022 John Cotton Dana Library Public Relations Award for the Wilmington Library Brand Lift. In October of 2024 Nadia was awarded Library Journal's 2024 Marketer of the Year. Her expertise in designing flyers for high-profile events and innovative marketing strategies has elevated the library’s presence and engagement within the community.


In addition to her full-time role, Nadia excels as a freelance photographer. She has collaborated on noteworthy projects, including a photoshoot with a local artist that was prominently displayed on a jumbotron in Times Square. Her portfolio also features a partnership with a graphic designer to create a magazine mockup, where she not only photographed the model but also contributed to the magazine's design. Nadia's versatility extends to web design collaborations, such as the "Dancing with the Delaware Stars: Wilmington Library Fundraiser," and managing celebrity events and VIP entries, showcasing her ability to seamlessly integrate her design and organizational skills across various platforms.


Beyond her professional endeavors, Nadia is dedicated to her family. She has been married to her best friend for 15 years, and together they have built a loving home for their three children and three additional guardianship children. Nadia cherishes her family time, especially during her favorite season, fall, when she enjoys cozying up by the fire.

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About

I am a creative marketing professional with a flair for media design and photography. With a degree in Media Design, I create compelling marketing materials that have helped the Wilmington Library earn national recognition. I am also a freelance photographer, contributing to projects such as a Times Square jumbotron photoshoot with a local artist and a magazine mockup collaboration. 

Education

2015 - 2019

Wilmington University

Bachelor of Science, Media Design, Concentration in Photography.

Professional Experience

Wilmington Public Library, Marketing and Media Design Specialist

 2019 - 2025

  • October 1, 2024 - Awarded Library Journal’s 2024 Marketer of the Year Award

  • Created impactful marketing materials leveraging a Bachelor of Science Degree in Media Design

  • Contributed to the library's success, earning a number of accolades

    • 2022 National Medal for Museum and Library Service

    • 2022 John Cotton Dana Library Public Relations Award for the Wilmington Library Brand Lift

  • Designed flyers and other marketing materials for high-profile events, enhancing community engagement and organizational presence

  • Reviewed, hired, and coordinated with vendors for necessary marketing materials such as video PSA's with voiceovers.

  • Celebrity Event Planning:

    • Successfully planned and executed high-profile celebrity events.

    • Helped manage logistics including hiring DJs, organizing detailed itineraries, and ensuring seamless execution.

    • Crafted engaging video scripts for sound bites, enhancing the promotional efforts of events.

  • Public Relations and Media:

    • Authored compelling press releases targeting the tristate area to help gain media coverage.

    • Provided celebrities with thorough run-downs of event schedules and expectations, ensuring they are well-prepared and confident.

  • Social Media Coordination:

    • Actively interacted with hundreds to thousands of followers monthly, building a strong, engaged online community.

    • Developed and maintained a reputation for the library's social media accounts as highly interactive and engaging.

    • Reviewed and hired DJs, as well as vetted photographers and videographers to ensure high-quality coverage of events.

Freelance Photographer & Designer

 Present

  • Collaborated on a photoshoot with a local artist, featured on a jumbotron in Times Square

  • Partnered with a graphic designer to create a magazine mockup, contributing both photography and design elements

  • Engaged in web design collaborations, including the "Dancing with the Delaware Stars: Wilmington Library Fundraiser"

  • Managed celebrity events and VIP entries, showcasing strong organizational and design skills

Skills

  • Marketing Strategy Development

  • Media Design and Graphic Design

  • Professional Photography

  • Community Engagement

  • Project Management

  • Organization Liaison

  • Social Media Management & Design

  • Event Planning, Management, & Coordination

  • Script Writing and Content Creation

  • Public Relations and Media Outreach

  • Vendor and Talent Management

Delaware Community Foundation, Communications & Marketing Specialist

Jan 2025 - Present

  • Support the Communications & Marketing Team in the implementation of marketing and communications activities.

  • Contribute to development of strategic marketing plan, messaging and departmental goals.

  • Maintain and create website content, and work with web design vendor. 

  • Maintain social media accounts; write content and design posts.

  • Design and distribute monthly e-newsletters for the DCF and key initiatives.

  • Project manage advertising insertions and budget with agency.

  • Maintain an ongoing communications calendar.

  • Work with vendors such as graphic designers, photographers, and web developers.

  • Track, analyze and create reports to measure and illustrate the effectiveness of social media, websites, advertising, newsletters, etc.

  • Provide support for events, programs and other functions.

  • Promote consistent use of brand, voice and key messages in all communications.

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